Day 5 / 100Tools · Partnerships
30+ Marketing Tool Partner Programs Every Agency Should Know
If you're running a marketing or automation agency and paying full price for every tool, you're leaving money and leverage on the table. Most of the platforms agencies rely on every day — automation, CRM, design, advertising, website, and more — run official partner programs for agencies and consultants. Depending on the platform, that can mean referral commission, discounted plans, free training, certification, priority support, and a public directory listing clients can find you through.
Below is a researched, verified list of real partner programs, organized by category, each linking to the platform's own official page. Terms, tiers, and eligibility change over time and vary by region — treat this as a starting point for research, not a guarantee of what you'll receive, and always confirm current terms on the official page before applying.
Automation & Workflow
- Zapier Solution Partner ProgramFor consultants and agencies building automations for clients — free to join, with partner benefits and referral revenue.Visit ↗
- Make Solution Partner ProgramTiered program (Silver/Gold/Platinum) for agencies delivering Make automations to clients.Visit ↗
- Make Technology Partner ProgramFor companies building a verified app/integration on the Make platform.Visit ↗
CRM & Marketing Platforms
- HubSpot Solutions Partner ProgramTraining, certification, partner directory listing, and a published revenue-share structure for agencies serving HubSpot clients.Visit ↗
- HubSpot App Partner ProgramFor companies building integrations/apps on the HubSpot platform.Visit ↗
- Salesforce Partner ProgramConsulting and ISV/AppExchange partner tracks for agencies and solution builders on Salesforce.Visit ↗
- Klaviyo Partner ProgramAgency, tech, and business partner tracks with training, certification, tiered benefits, and a public partner directory — a strong fit for ecommerce/retention agencies.Visit ↗
- ActiveCampaign Partner ProgramFor automation consultants and agencies managing client accounts on ActiveCampaign.Visit ↗
- Mailchimp & CoFree program for freelancers and agencies — exclusive tools, training, and a path to certified partner status with directory listing.Visit ↗
Design
Website & E-commerce
- Webflow Certified PartnersCertified status with priority support, a partner directory listing, and commission on referred clients (up to 20%, per Webflow).Visit ↗
- Elementor Partner ProgramDiscounted hosting, recurring revenue on referrals, and a partner badge for WordPress/Elementor agencies.Visit ↗
- WP Engine Agency Partner ProgramFree program offering recurring commission (WP Engine states 8–12%) and priority hosting support for referring/reselling agencies.Visit ↗
- Shopify Partner ProgramFree to join — unlimited development stores, partner-exclusive APIs, Shopify Academy training, and revenue share on referred merchants.Visit ↗
- Wix Studio Partner ProgramRevenue share and priority support for agencies building client sites on Wix Studio.Visit ↗
- Squarespace CircleSquarespace's partner program — exclusive resources, priority support, and learning for agencies and freelancers.Visit ↗
- BigCommerce Partner ProgramFor agencies, designers, and developers building or migrating stores on BigCommerce.Visit ↗
Business Software & Productivity
- Zoho Partner ProgramThree-tier program (Authorized/Advanced/Premium) across Zoho's suite of business apps.Visit ↗
- Notion PartnersSales partner and consulting partner tracks for agencies and consultants building on Notion.Visit ↗
- Stripe Partner ProgramFor agencies and consultants implementing Stripe payments for clients.Visit ↗
Social Media Management
- Hootsuite Agency PartnersFlexible revenue model for referring or reselling Hootsuite, with no upfront cost — segmented by agency size.Visit ↗
- Sprout Social Agency Partner ProgramTraining, resources, and a partner portal to help agencies close and retain client contracts.Visit ↗
- Buffer Partner Program25% commission on referred customers for 12 months — open to creators, agencies, and consultants who are already Buffer customers.Visit ↗
SEO & Analytics
- Semrush Agency PartnersAdvanced training, priority support, co-marketing opportunities, and a dedicated agency profile on Semrush's site.Visit ↗
Advertising Platforms
- Google Partners (Ads)Member/Partner/Premier Partner tiers for agencies managing Google Ads accounts, with training and directory listing.Visit ↗
- Google Cloud Partner AdvantagePartner paths for co-selling, services, and technology built on Google Cloud, with certification-based recognition tiers.Visit ↗
- Meta Business PartnersCertification program for proven expertise in ads, commerce, messaging, or creative on Meta platforms — Member and Badged Partner tiers.Visit ↗
- Microsoft Advertising Partner ProgramFor agencies managing Microsoft Advertising spend, with training and public recognition — eligibility based on account tenure and spend.Visit ↗
- TikTok Marketing PartnersCertification across categories like campaign management, creative, and measurement, including a Badged Agency Partner tier.Visit ↗
- LinkedIn Marketing PartnersRecognized partner status for agencies and platforms building on LinkedIn's marketing and sales solutions.Visit ↗
- Amazon Ads Partner NetworkFor agencies and tech providers managing Amazon Ads campaigns on behalf of brands.Visit ↗
That's 32 real, verified programs across automation, CRM, design, websites, business software, social media, SEO, and advertising — every link above goes directly to the platform's own official partner page, not a third-party summary.
A note on accuracy: this list was researched and compiled specifically for this page, with every link checked against each platform's own official site. Partner programs regularly change their tiers, eligibility rules, and benefit structures — nothing here should be treated as a permanent guarantee of what a specific program pays or includes. Always confirm current terms directly on the platform's own partner page before applying or making a business decision based on it.